Sunny Lim
Professional Statement
With a strong eye for design and the vision to forecast sales trends, I seek opportunities to marry my creative passion with international-tier product development and merchandising. From creating products to photographing and designing promotional collateral, I thrive in challenging creative roles that harness my broad skills at every stage of the merchandising process.
As a self-motivated, goal-oriented individual, I bring a detail-driven and entrepreneurial savvy to my daily work that covers creative and operational roles.
Skills and Strengths
Conceptualize, design and develop home accent products and accessories.
Adept at manufacturer sourcing and establishing new product production.
Strong knowledge of the logistics pipeline, supply chain management and negotiating trade terms with direct hands-on experience.
Speak and write fluent Chinese.
Interior and set styling, art direction and photography.
Plan and conceptualize product catalog from creative direction to styling; includes actual design and layout of pages using Adobe Creative Suite.
Complete trade show framework; include management, execution, booth design, showroom set up, visual, logistics.
Awards
2023 January
Dallas Market Center
Best Visual Presentation Award {Blue Ocean Traders}
Honored by Dallas Market Center
2020 January
Dallas Market Center
Best Visual Presentation Award {Blue Ocean Traders}
Honored by Dallas Market Center
2019 January
AmericasMart Atlanta
Best of Floor for Outstanding Visual Display {Blue Ocean Traders}
Honored by AmericasMart
2018 June
Dallas Market Center
Best Visual Presentation Award {Blue Ocean Traders}
Honored by Dallas Market Center
2015 January
AmericasMart Atlanta, High Design {The HomePort Collection}
Best of Category - Outstanding Visual Display
Honored by AmericasMart
2012 August
New York International Gift Fair {The HomePort Collections}/
'At Home' Division, Best in Accessories
Honored by ASID New York Metro Chapter
2007 July
San Francisco International Gift Fair {The HomePort Collections}
'At Home' Division, Best Booth Presentaion
Honored by George Little Management & Western Exhibitors
Current Position
Director of Marketing - Blue Ocean Traders
July 2017 to present
Previous Position
Creative - A&B Home Inc.
June 2015 to June 2017
Product development: Led overseas' purchasing team to develop original designs into the collection mix, from initial prototype approval and cost assessment to final production run. Custom, design, and execute creative showroom displays in Atlanta, Dallas, Las Vegas, and High Point.
Creative Process: Produce company multiple product catalogs, including styling, photography, editing, layout, managing copywriters, and final pre-press approval.
Marketing/Digital Assets/Content Management: Managed the company's media, press releases, and advertisement materials. Produce materials for advertising campaigns by working closely with National Sale Managers. Create and maintain the company's website landing page, eblast, e-catalogs, and welcome kits. Work within CMS and Silverpop specifications.
Licensing Designers Creative: Creative, design, and produce the company's various licensed designers' catalogs according to each line/brand's unique aesthetics and vision. Provided guidance and collaborated with designers during the catalog production process, from the initial concept of the book, photoshoot, and layout to final pre-press approval.
Co-founder - The HomePort Collections
2007 to June 2015
Spearheaded and established the vision and creative direction for this start-up wholesale company.
Create, design and develop the company’s entire product line; includes sourcing for manufacturers, developing product prototypes, assessing quality controls, negotiating production contracts and defining product cost viability.
Manage and negotiate international and national freight delivery costs and timelines.
Manage, design and produce two annual company product catalogs.
Style, photograph and edit all company’s promotional product images.
Design and execute company’s booth asthestics at trade show; including color schemes, show logistics, merchandise placement, and booth displays.
Supervise public relations and media management campaigns.
Develop retail client alliances and establish company’s retail-vendor portfolio with home furnishing boutiques across the nation as well as with national retailers.
Education
BA in Business 06/98
Transportation and Logistics Management
Royal Melbourne Institute of Technology
Melbourne, Australia
Business Administration Diploma 04/91
Singapore Polytechnic
Singapore